Everything feels important. Almost nothing is.

I work with founder-led businesses to find the few changes that will actually move the numbers — then help put them in. Fifteen years across marketing, ecommerce and operations, applied to your business rather than a framework.

Find out what to fix first

Ten questions, five minutes, no sign-up to start.

Who this is for

Owners running a good business with no time to work on it

Usually one to ten people. Usually the founder still doing sales, quotes, admin and marketing in the same afternoon. If any of this is familiar, we'll get on.

“I know I should be doing more marketing.”
“I'm wearing too many hats.”
“I keep getting distracted by the next shiny thing.”
“I know AI matters, but I don't know what's actually useful.”
“I wish someone would just tell me what to focus on.”

Free diagnostic tool

Start with the 10 questions

Most of them are things your business doesn't force you to work out, so they get ignored until something breaks.

Answer them and you'll get the two gaps I'd look at first, and one thing you can do today about each. It's the same place I start with any business I look at, just narrower.

The answer appears on screen. You only need give me your details if you want the rest of it.

Find out what to fix first

Five minutes · Nothing to fill in to start

The offer

The Growth & Systems Review

Two weeks looking properly at how your business wins work and what happens to it once it arrives. You get a short, ranked list of what to do first — with the reasoning, the effort involved, and what it's likely to be worth.

No strategy deck. No thirty-point action plan you'll never start.

CoversWhere new business comes from, your website and enquiry journey, your existing customer base, the data you hold, and what you can currently measure
You getWhat I found, what I'd do first and why, and a 90-day view
TakesTwo weeks from our first session
ThenA session to talk it through. Implementation is quoted separately, if you want it

£950 Fixed fee · 50% on booking

Findings — rankedExample

Nobody is following up quotes Two-thirds go out and are never chased. Highest-value fix in the business, costs nothing.
You can't see where enquiries come from No tracking in place, so every marketing decision is a guess.
400 customers haven't ordered in 18 months They already know you. Cheapest revenue available.
Three services aren't on the website People searching for them can't find you.
Quoting eats a day a week Worth automating — but only once the four above are done.

Do the first one. Book the rest in.

How it runs

Five steps, and you're only needed for two of them

CallTwenty minutes. What's going on, and whether I'm any use to you.
DiscoveryAn hour on the business. I'll send questions ahead.
ReviewI go away and do the work. Nothing needed from you.
FindingsWritten up, ranked, with the reasoning.
Talk it throughWhat you do next — with or without me.

How I work

Worth being clear up front

I don't take work I don't think will pay for itself
I don't sell retainers you can't get out of
I won't recommend AI where a checklist would do
Implementation is separate, priced once we know what's needed

Who am I

Fifteen years, mostly spent fixing this

I've worked agency-side and client-side across digital marketing, ecommerce, customer journey and commercial strategy — leading teams, running client relationships and being accountable for the numbers rather than the activity.

I've also started a business from scratch and helped build another, so I know what it's like when the person doing the marketing is also the person doing the invoicing.

I'm not a specialist in one channel. I'm useful because I can see across marketing, operations, data and AI at the same time, and tell you which one matters this quarter.

Start here

Tell me what's not working

Quickest route is to book a 20-minute call — no charge and no pitch. If I can't help, I'll say so and point you at someone who can.

Rather write first? Use this and I'll come back to you.

Or email me directly at alex@alexdagger.co.uk