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10 questions you should be able to answer about your business.

I'd be surprised if you can answer all ten. Most of them are things nothing in the business forces you to work out, so they get left.

The point isn't to answer all ten. It's to find the two gaps costing you most right now.

"I don't know" is a real answer here. It's often the most useful one, and picking it doesn't count against you. Nothing is scored out of a hundred, and nothing is emailed unless you ask for it.